Dear Boutique Owner July 13 2013

Dear Boutique owner,

There's this new brand of point-of-sale intimates on the market called Cheeki. They're so chic and incredibly comfortable... I think I'm obsessed. It’s a totally unique and brilliant product because the panties come individually sealed in cute and discreet, airtight and water-proof packets. The product only weighs about an ounce and fits easily in my favorite clutch. Since it's never handled in the store, I can wear my Cheeki straight from the package. Now when I'm out and about, rushing around, I can carry a spare pair that I don't have to worry about washing first or falling out of my bag and embarrassing me. The best part is that Cheeki is machine-washable and it’s becoming my everyday, go-to everyday brand. Seriously — they are taking over my lingerie drawer. Finally, someone is looking out for us girls.

P.S. The nude thongs are particularly great to avoid VPL after an impromptu shopping spree.