Cheeki Behavior: Brooke Geahan April 07 2015

NAME: Brooke Geahan 

CURRENT CITY: NYC/Shelter Island

HOMETOWN: Phoenix 

DAY JOB? / NIGHT JOB?: Founder of, launching Spring 2015


(Aside from the obvious...) what are your 3 handbag essentials?

- Clary Sage Essential Oil: antibacterial, antiviral, uplifting. It is my perfume, hand sanitizer, cleans the air and my lungs, and puts a smile on people's faces. 

- Ray Ban Aviators

- Smythson notebook 


When it’s time to skip town, where is your favorite place to escape?

Shelter Island, NY 


Boxers or Briefs? — No, seriously, what is your go-to Cheeki style? 

Boxer Briefs — Go-Go Micro G 


We all know Cheeki makes the world a better place. Tell us about a time it saved your ass.

I recently camped overnight in this beautiful hand-carved limestone cave a mile-high up a mountain. Although a once-in-a-lifetime experience, being able to rip open a new pair of Cheeki's when everything else was covered in sand felt heavenly. Cheeki's: the perfect glamping necessity. 


What’s the Cheeki-est stunt you ever pulled?

Late one night, in my early 20's, I was invited to help an art school buddy with his short film. I ended up running through the hallowed hallways of The Dakota in just my undies covered head to toe in fake blood (ketchup). 

Shot on location at the Ra Paulette Caves, Ojo Caliente, New Mexico